Unified Communications Considered a Competitive Advantage
Businesses have been migrating and updating their communications infrastructures to take advantage of cost and operational efficiencies of Unified Communications (UC) technology for quite some time but until recently enterprises have approached it at a much slower pace. As enterprises take on the challenges of transforming their organizations, they’ve begun to recognize the strategic value and competitive advantage of Unified Communications and are using it as the rationale for replacing older telephony infrastructure.
Unified Communications Ensures Digital Transformation Success
A recent study by Nemertes Research, states that Unified Communications and Collaboration (UCC) is the leading technology correlating with successful digital transformation. Specifically, enterprises that have migrated to cloud-based communications were able to shift staff from traditional IT functions to more strategic roles to ensure the success of digital transformation projects which has led to integration of new technologies, data analytics and streamlining processes.
For enterprises, the race to transform business is becoming even more pressing as the competition heats up. New data showing organizations that have led the way in embracing digital initiatives are already beginning to reap the monetary benefits. Research conducted by Harvard Business School professor Marco Iansiti and Keystone Strategy suggests an earnings gap between the organizations that have accelerated their digital transformation and those still working on a plan. The companies that have led with aggressive transformation projects are generating better gross margins, earnings and net income than companies considered to be lagging behind.
Why is Unified Communications Crucial to Success?
Increasingly, more organizations are recognizing the value of investing in upgrades to their foundational communications infrastructures by replacing aging TDM systems with new IP-based capabilities and enabling Unified Communications and Collaboration. By addressing communications infrastructures first, enterprises can resolve a number of issues and pave the way for new digital technologies and operational efficiencies.
In an article by Mitel, an industry leader in cloud communications, 5 Valuable Cloud Communications Benefits You Should Know provides more details about reasons for migrating to the cloud, including:
- enabling a mobile workforce
- supporting remote workers from multiple locations
- allowing IT to focus on strategic projects
- reducing capital expenses
- ensuring a secure, stable solution with the latest capabilities through cloud-based software
With 45% of enterprises still operating old TDM PBXs in some or all of their locations, the need to update and evaluate Unified Communications and cloud services for IP telephony is increasing in 2017. In fact, enterprise demand for hosted unified communications in the US is expected to rise steadily through 2023 according to a Global Market Insights, Inc. forecast. The 2016 Cloud Communications Survey conducted by No Jitter supports this trend with 41% of 255 enterprise respondents (1,000 or more employees) indicating that they’re already using cloud UC services. The respondents also identified from their perspective, the key benefits for cloud-based communication which includes:
- reduced total cost of ownership compared to on-premises solutions (24%)
- agility to add features, functions, and/or users quickly in response to business needs (19%
- system resiliency/disaster recovery (14%)
- scalability and the ability to address lack of adequate in-house staffing (11%)
- advantage of opex pricing (7%)
Plan for Your Unified Communications Solution
Whether your enterprise is just beginning the process to investigate cloud communications and Unified Communications solutions or you’re already evaluating the options, here are some additional resources to help support your digital transformation: